Here are some practical and effective email marketing tips that you can apply to improve your sales numbers.
Know and Understand The Target Audience
Out of all the email marketing tips that you will find on the internet, knowing the audience is the undoubtedly most important one. It is the beginning point of everything. The content on the email messages that are sent out to the subscribers needs to be relevant to their interests.
This can happen only when you know and understand the target audience well enough. Every person subscribing on the email list will be different, which is why it would be inappropriate to send all of them the same email message. Emails which are tuned to the interests of the recipient tend to drive 18 times more revenue than the ones compared to general emails. So taking a targeted approach makes a definite difference.
Email list segmentation is another essential tool. This allows you to divide the email list into smaller, targeted sub-groups. Segmenting the list will help target consumers based on their personal preferences and also allows them to promote products or services in a professional and yet personalized manner. For example, if an e-commerce business is selling exercise equipment, they can ask their subscribers what types of exercise equipment they want. This will most likely help them in creating segmented lists for cardio, yoga, weightlifting, Pilates, etc. Depending on what the customers choose, this could either be on a single campaign or multiple campaigns.
Keep Emails Short
There are many email marketing tips online that talk about improving email open rate, but only a few of them focus on maintaining the attention of the reader once the email is opened. Email messages need to be clear and concise so that the subscribers get the message, and act on it with immediate effect.
Keeping emails simple helps to get a better response from the campaign. The idea is to make the subscribers aware of the offer you have for them. It may not be too hard to sell them but to give them a soft nudge. If they find the offer interesting enough, you will find them visiting your website to learn more about it. By keeping the emails short and to the point, you make it easy for people to take action.
One more thing to keep in mind is the fact that more and more people now have access to emails and read their emails on their mobile devices. Therefore, the emails sent out to subscribers are most likely to be read on a smartphone rather than on a desktop. Thus keeping the email as short and precise as possible is of great importance, because the email might reach out to people who don’t have much time on hand.