If you’re sending tips in an email series, make sure you give your leads enough time to digest them. Here’s how to check if you’re overwhelming them, or if the drop-off is because your emails have become boring.
How a well-planned email newsletter helps you maintain strong client relationships in between engagements
Professional service firms are at a disadvantage when it comes to marketing themselves and their firms. Your clients typically don’t need you on a regular basis. You’re in and out of their lives and businesses, yet continued interactions are what translate to referrals and new opportunities to work together. So, how does a firm balance their need for client touchpoints without annoying a client who doesn’t need their services at the moment?
Professional service providers, such as Realtors, accountants, attorneys, interior designers, and medical professionals, have the unfortunate luck of being in a profession where their customers only need their services once in a while. So, their newsletters suffer from originality, this post aims to change that.