However, Google+ has its drawbacks, especially in the eyes of business owners who, unfortunately, have to rely on bloggers and media sources that have not embraced the platform to feed them information about what it can do for their business.
Most of those sources are telling them Google+ is a ghost town. Those sources are doing it wrong, and typically get blasted by other Google+ users when their negative-toned articles come out. But, one thing I’ve learned from watching this platform unfold over the past 18 months is that it loves to talk about itself, to itself, at the risk of alienating others.
So I decided to do something about it, instead of simply debunk myths and complain in-app.
Google+ Pro Tips Series (on Kindle)
I’m faced with a brand challenge, that my primary sphere of influence is on Google+, so branching outside the network to reach people and businesses would be difficult. I chose ebooks because of their simplicity, and because I like to write.
Each ebook in the series walks you through strategies related to the topic being discussed, with examples and screenshots to make it as easy to learn as possible. My hope is that you will find new ideas and techniques to help take your Google+ marketing strategy to a place where it’s meaningful for your business.
The current books in the series are listed below. Click on a title to buy it on Amazon, and remember, you do not need a Kindle device to read Kindle books. Amazon provides free reader apps for iOS, Android, and desktop.
- Strategies for posting and sharing on Google+
- Strategies for managing your Google+ circles
- How to bring your audience to Google+
- How to get more visibility on Google+
My hope is that these ebooks break down the barrier to entry for marketers struggling with Google+, so they can benefit from the platform the same way my business has benefited these past 18 months.
Seek out the stewards
Others I’ve met on Google+ have taken similar courses of action, from speaking at trade shows to Chambers of Commerce, to simply pounding Google+ down their audience’s throats (in a nice way) until they come over and see this place isn’t so bad.
I encourage you to seek out these stewards of Google+: the people who aren’t marketing quick-fix solutions, but rather, the ones understand the platform, what it offers, and can speak to you or your business in a way that makes sense.
Not all of these people will be bloggers, I guarantee you. Some will be business owners like myself, or web developers who are over 35 (and know more about websites than the 5-second WordPress installation). Others will be brand builders who can look at Google+ from a higher view, and pick the pieces of this enormous platform that will work best with your business strategy.
More on this idea of stewards:
If you want to learn more about what I’m doing to help be a good Google+ steward, visit this post.
Reviews for Google+ Pro Tips
Since releasing the first book, several amazing people have taken the time to not only write a review on Amazon, but also memorialize it on their own blogs (this is one of ten great ways to support authors, by the way). I have listed some of them here, and if you publish one, please tell me so I can keep this list current: