13 Tweaks from #ConvRoadTrip for Higher Conversions

convroadtrip-takeaways

Easy to implement, these takeaways from the Unbounce Road Trip in Boston will make a big impact on conversion, from copywriting to forms, PPC to video, and more.

(Mini Case Study): Conversion Lessons From an Interactive Web Series

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A small study outlining the ingredients in our Get Smart About Email Marketing interactive web series, and how we produced it using Google Hangouts On Air, email marketing, and landing pages to grow a highly targeted audience.

How to Tell if You’re Boring or Overwhelming Your Autoresponder List

Dealing With Email

If you’re sending tips in an email series, make sure you give your leads enough time to digest them. Here’s how to check if you’re overwhelming them, or if the drop-off is because your emails have become boring.

Four Ways to Deliver on Your Landing Page Promise

Deliver on your landing page promises

What’s the best way to deliver the goods after your landing page collects an email address? Here are four options with pros and cons for each, and tests you can run to see which is best for you.

The 2015 Marketing Year in Review

2015-marketing-predictions

That’s no typo, I’m calling it before it even happens. This is part tongue-in-cheek, part truth about what to expect in 2015 for marketing your business.

How a well-planned email newsletter helps you maintain strong client relationships in between engagements

How to create an email newsletter strategy

Professional service firms are at a disadvantage when it comes to marketing themselves and their firms. Your clients typically don’t need you on a regular basis. You’re in and out of their lives and businesses, yet continued interactions are what translate to referrals and new opportunities to work together. So, how does a firm balance their need for client touchpoints without annoying a client who doesn’t need their services at the moment?

Creating a blogging strategy when blogging isn’t your business

Creating a blogging strategy when you aren't a blogger

You have a business to run, but experts say you need to blog. Learn how to create a strategy that lets you do both.

If I had a nickel…Google Analytics, more than just pretty charts

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There is some serious intel that you can get from your web stats, stuff that will help you make real business decisions about how to use your website and your online marketing strategy. And nobody knows how to get us set up and on the right track than David Kutcher .

If I had a nickel…Detangling Your Local Google Presence

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Learn all about local search, what goes into your local presence, and how to maximize your return on time from one of the best in the business, Mike Blumenthal.

Build a Realistic, Powerful Social Strategy

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The keys to building a viable social strategy for your business isn’t tips and tricks. No, it starts with experience and knowledge, which you have as a business owner. Watch this power chat which is all about strategy to learn how.