New ebook series for maximizing Google+ strategy

Take your Google Plus marketing up a notch with the Google+ Pro Tips ebooks series.

This new Google+ Pro Tips series of ebooks will cover strategies for all facets of Google+ marketing and branding, and combine information from blog posts, hangouts, and content I’ve created around the internet into one easy access point.

Break out of the expertise echo chamber of social networks

Pantheon, Rome, Italy. Image credit Michael Bennett Photography

We all need to find ways to take our proficiency at a platform to outsiders. This article is based on my experience with Google+, and lays out what I plan to do next.

Guest blogging is dead, so is email marketing, SEO…

email-marketing-guest-blogging-seo-dead-web

If email marketing, SEO, and guest blogging are all dead, then the apocalypse is truly upon us. Or it’s just a matter of people who stink at these things making a lot of noise.

Supercharge your personal brand: be a guest on Google+ Hangouts On-Air

hangout-on-air-follower-count-chart

We all know YouTube has its share of amazing “shows” where individuals have taken their webcam and turned themselves into superstars. Now, there’s a new wave of “hosts” coming on board, and they’re using Google+ Hangouts On-Air (HOA’s) to create a ton of exposure, not just for themselves, but for their guests as well.

Is your business ready for Google’s Semantic Search?

Semantic search rewards quality and authenticity

If you are serious about maintaining a competitive web presence for the foreseeable future, this book should be a major part of your online marketing strategy.

The sad truth about “Best Time to Post” infographics

The sad truth about "best time to post" infographics

Here’s the sad truth about “best time to post” infographics: they look at the fan base of whatever data set they’re using, pick out the times that represented the highest engagement (comments, “likes”, etc.), and report it as gospel to everyone. Unfortunately, there are critical factors that influence the “best times” to post on social media, but they don’t make the cut when the infographic is created. We’ll explore three of them.

Pro Tip: Tracking Guest Blog Posts on Social Media

Guest blog post tracking on social networks

This one simple tip will help you track mentions of your blog posts across Google+, Twitter, and other social networks. Very useful if people forget to mention you when they share your post.

Pro Tip: Blog Citations on Google Plus

Google Plus Backlinks Strategy

To really get the attention of authors and influencers when adding links to their websites in our blogs, we don’t use trackbacks or pingbacks. No, we are going to use Google Plus. Here is the 5-step plan to rock attribution and citations.

SEO for your Google+ Cover Photo

Your current Google Plus cover links to your profile

Every time you share an image on Google Plus (Public shares), the post is indexed by Google. The fact that the post is a “Photo” type of post means it will be indexed as an image, and appear in Image search results. So, applying basic SEO principles to your cover image will work just like they do on blog posts and websites.

Strategic Posting and Sharing on Google Plus

To share, or not to share?

Sharing and re-sharing are big parts of the Google Plus culture. Although, if you’ve paid attention to any content that “gets legs” on Google Plus, you’re bound to notice some users spreading the word differently than others. Ever wonder why that happens? Let’s find out…