How to REALLY use social media to your advantage


Tips, tricks, and tactics, are short-lived when it comes to social media, because the platforms change things so frequently. Conversely, the mindset and approach in this article will put you on a path to really benefit from what social media can offer your business.

13 Tweaks from #ConvRoadTrip for Higher Conversions


Easy to implement, these takeaways from the Unbounce Road Trip in Boston will make a big impact on conversion, from copywriting to forms, PPC to video, and more.

Finding the Utility of Social Networks


To make social work for your business, and be worth your time, you’ll need to combine what you know about your firm (lead nurturing process, core services, buyer personas, etc.) with an understanding of the audience, the reach, and the features of each social network. From there, you can craft a strategy that is focused and purposeful, no matter what the reasons for joining a specific network.

How Social Listening Can Increase Webinar Signups


Finding and engaging with conversations around events and hashtags is an incredibly powerful way to build influence. Learn how in this quick video about a webinar I’m hosting for Conversion Rate Optimization Day.

How to Tell if You’re Boring or Overwhelming Your Autoresponder List

Dealing With Email

If you’re sending tips in an email series, make sure you give your leads enough time to digest them. Here’s how to check if you’re overwhelming them, or if the drop-off is because your emails have become boring.

Is Google+ Right for Your Business?

Is Google+ Right for Your Business?

Businesses large and small can benefit from having a presence on Google+, but the reasons and features that will best fit them will change based on the type of business. This article outlines everything you need to know.

[REVIEW] Everybody Writes (From “Hey Ma!” to “Hey Ira!”)


Ann Handley’s book, Everybody Writes, teaches you how to stay focused on writing purposeful content for your audience’s audience.

Creating a blogging strategy when blogging isn’t your business

Creating a blogging strategy when you aren't a blogger

You have a business to run, but experts say you need to blog. Learn how to create a strategy that lets you do both.

If I had a nickel…tips for transitioning to a new web provider


Have you ever switched hosting providers? Hired a new webmaster? Lost an employee…along with the logins to all your online services and social accounts? Sucks, doesn’t it? We have you covered in this inaugural episode of “If I had a nickel…”

Integrated Marketing: what you need to know


A fabulous interview of integrated marketing expert, Shelly Kramer, about how your entire team needs to start working together.