Professional service providers, such as Realtors, accountants, attorneys, interior designers, and medical professionals, have the unfortunate luck of being in a profession where their customers only need their services once in a while. So, their newsletters suffer from originality, this post aims to change that.
Lots of email marketing people talk theory and ideas. I can’t stand that…I want to see actual experiments, samples and campaigns. Show me what you did, tell me whether or not it worked. That’s how we can become better email marketers. In this first of many “Email Labs” posts, I’m going to show you an […]