A small study outlining the ingredients in our Get Smart About Email Marketing interactive web series, and how we produced it using Google Hangouts On Air, email marketing, and landing pages to grow a highly targeted audience.
How a well-planned email newsletter helps you maintain strong client relationships in between engagements
Professional service firms are at a disadvantage when it comes to marketing themselves and their firms. Your clients typically don’t need you on a regular basis. You’re in and out of their lives and businesses, yet continued interactions are what translate to referrals and new opportunities to work together. So, how does a firm balance their need for client touchpoints without annoying a client who doesn’t need their services at the moment?