What’s the best way to deliver the goods after your landing page collects an email address? Here are four options with pros and cons for each, and tests you can run to see which is best for you.
How a well-planned email newsletter helps you maintain strong client relationships in between engagements
Professional service firms are at a disadvantage when it comes to marketing themselves and their firms. Your clients typically don’t need you on a regular basis. You’re in and out of their lives and businesses, yet continued interactions are what translate to referrals and new opportunities to work together. So, how does a firm balance their need for client touchpoints without annoying a client who doesn’t need their services at the moment?
Professional service providers, such as Realtors, accountants, attorneys, interior designers, and medical professionals, have the unfortunate luck of being in a profession where their customers only need their services once in a while. So, their newsletters suffer from originality, this post aims to change that.