Four Ways to Deliver on Your Landing Page Promise

Deliver on your landing page promises

What’s the best way to deliver the goods after your landing page collects an email address? Here are four options with pros and cons for each, and tests you can run to see which is best for you.

[REVIEW] Everybody Writes (From “Hey Ma!” to “Hey Ira!”)


Ann Handley’s book, Everybody Writes, teaches you how to stay focused on writing purposeful content for your audience’s audience.

Tips for Higher Conversions Using Marketing Automation


The more you know about how your subscribers interact with your emails, the more relevant you can be to them. In our second episode of Get Smart About Email Marketing, we delve into segmenting and marketing automations.

What to do NEXT with those landing page emails

Businessman with chalk drawing angel and devil on his shoulders

Getting the email from your landing page is one thing. Being responsible with it is another. Learn the four elements of responsible email marketing on the back end of landing page and opt-in campaigns.

Spruce up your boring RSS-based email campaign


If you send automatic emails to blog subscribers through RSS, here are some tips to add personality and make them more valuable to your subscribers. We cover alternatives to automated email campaigns as well as hybrid ideas.

What Makes a Great Email Newsletter?


Email marketing specialists DJ Waldow and Stephan Hovnanian dig into these topics and more in the first of a four-part web series called Get Smart About Email Marketing.

The 2015 Marketing Year in Review


That’s no typo, I’m calling it before it even happens. This is part tongue-in-cheek, part truth about what to expect in 2015 for marketing your business.

How a well-planned email newsletter helps you maintain strong client relationships in between engagements

How to create an email newsletter strategy

Professional service firms are at a disadvantage when it comes to marketing themselves and their firms. Your clients typically don’t need you on a regular basis. You’re in and out of their lives and businesses, yet continued interactions are what translate to referrals and new opportunities to work together. So, how does a firm balance their need for client touchpoints without annoying a client who doesn’t need their services at the moment?

If I had a nickel: What you need to know about image copyright

Copyright, Images, hangout

In our final installment of “If I had a nickel” we are tackling image copyright. This is an incredibly important topic for content creators and website owners with guest expert Sara F. Hawkins.

4 Simple Email Newsletter Strategies for Professional Service Companies


Professional service providers, such as Realtors, accountants, attorneys, interior designers, and medical professionals, have the unfortunate luck of being in a profession where their customers only need their services once in a while. So, their newsletters suffer from originality, this post aims to change that.