A big part of this website revolves around Google+ Hangouts on Air, the “video conference” component of Google’s social layer, Google+.
Google+ Hangouts on Air is a live broadcast that streams on YouTube and is then stored as a YouTube video for later viewing. If you’ve ever spent time on YouTube, you know three things:
- Your attention span is limited
- You click off to other videos (I call this the “rabbit hole”)
- It’s a huge time suck
None of these are good for marketers looking to capture an audience watching their webcast, so here’s the Quick Tip:
Embed the Hangouts on Air YouTube video into a web page, and use that URL as the one you promote for your Hangout On Air.
Why a static web page is better than YouTube
- You can use your Analytics software to track visits and activity
- You can promote the static URL weeks before the event, instead of having to post the YouTube link right when the event starts
- You can use the static URL as a lead-gen form ahead of time, then erase the form and embed the video when the event starts
- People who can’t attend the live broadcast have an easy way to find the video afterward
- It’s much more professional-looking, and you can control the branding
- There’s no YouTube “rabbit hole” to distract the viewer during or after the live broadcast
If we missed any, or if you have experience with this topic, please tell us about it in the comments below. Thanks!